IntelliTechs
Artificial Intelligence

ChatGPT Ads Are Coming to the Image Generator This Month

IntelliTechs ยท Oct 05, 2026

What this means for you

If you use free ChatGPT or the Go plan, you may start seeing ads when you ask for images too. The test starts in the US only. Plus, Pro, Business, Enterprise and Edu subscribers don't see ads.

How the ads will show up

OpenAI says the ads will be clearly labeled and kept separate from the generated image. It also says advertising does not influence the answers ChatGPT gives.

Who sees ads and who doesn't

According to Canaltech, people on the free and Go plans have seen text ads in ChatGPT since August in Brazil.

What advertisers get

Per Canaltech, advertisers receive only aggregated performance data. User conversations aren't shared with them, and ChatGPT's answers work independently from the ad system.

How we got here

Ads in ChatGPT started in February 2026 in the US, as sponsored text sections. They later expanded to Brazil, the UK, Mexico, Japan and South Korea.

What it means and what is still open

If you use free ChatGPT, you already live with text ads.

ChatGPT Ads Are Coming to the Image Generator This Month

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