IntelliTechs ยท Oct 13, 2026
The US EV market has stopped shrinking and is growing again, just from a much lower base than last year. If you are shopping, the average buyer is getting roughly $6,000 in discounts, and prices are a bit lower than a year ago.
EVs made up about 6.5% of new-vehicle sales in the quarter, up from 5.8% in Q2. A year earlier the share topped 10%.
Tesla is still the leader with more than half of US EV sales, but it sold 20% fewer than a year ago. The Model Y was 69% of Tesla's Q3 sales and the Model 3 was 28%.
Kelley Blue Book puts the average transaction price of a new EV in the US at $55,879 in September. That is 2.4% above August but 3% below September 2025.
The message from the market is a slow recovery. Cox says future growth depends on good products, competitive pricing and automakers giving buyers real reasons to switch.
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