IntelliTechs
EVs & Mobility

Ferrari Luce Price: $560,800 in the US, $80K Under Estimates

IntelliTechs · Oct 23, 2026

What this means for you

If you were bracing for a $640,000 sticker, the real number is lower, though still firmly in collector territory. Add state sales tax and options before you plan a budget, and expect deliveries in the US in the second quarter of 2027.

Why is the US price lower than expected?

The $640,000 figure was never an official US price. It came from converting the European price of €550,000 at about $1.16 per euro.

What do you get for the money?

The Luce has four motors, one per wheel, making 1,035 hp combined. It runs on an 800-volt architecture with a 122 kWh battery supplied by SK On, and it charges at up to 350 kW.

How does it compare with rivals?

The awkward comparison is the Lucid Air Sapphire, which makes more than 1,200 hp and costs around $250,000.

Is there real demand?

So far, yes. Ferrari sold out its 2026 allocation, just under 500 units, in less than two months, with China accounting for much of the demand.

Should you wait for one?

If you are shopping for a normal electric car, the Luce changes nothing about your decision.

Ferrari Luce Price: $560,800 in the US, $80K Under Estimates

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