The Ferrari Luce, the company’s first electric car, will start at $560,800 in the US. Car and Driver reported the figure first, and Ferrari has confirmed it. American deliveries are planned for the second quarter of 2027. That is roughly $80,000 below the ~$640,000 number that has followed the car since its unveiling in May.
Why is the US price lower than expected?
The $640,000 figure was never an official US price. It came from converting the European price of €550,000 at about $1.16 per euro. But European sticker prices include VAT, which is 22% in Italy. Strip it out and the Luce costs about €450,800, or roughly $506,000.
The US price still lands about $55,000 above that pre-tax Italian number. Part of the gap is trade policy: European-built cars face a 15% tariff entering the US, and Ferrari raised prices on part of its US lineup last year for that reason. The $560,800 also leaves out state sales tax and options, which Ferrari hasn’t priced yet.
What do you get for the money?
The Luce has four motors, one per wheel, making 1,035 hp combined. It runs on an 800-volt architecture with a 122 kWh battery supplied by SK On, and it charges at up to 350 kW.
| Spec | Figure |
|---|---|
| Combined power | 1,035 hp |
| Battery | 122 kWh (SK On) |
| Peak charging | 350 kW |
| Range (WLTP) | 529 km (329 miles) |
| 0 to 100 km/h | 2.5 seconds |
| Curb weight | 4,982 lb (2,260 kg) |
It is also Ferrari’s first five-seater. The design came from LoveFrom, the studio of Jony Ive and Marc Newson, and it drew heavy criticism online. InsideEVs calls it the most divisive Ferrari ever. Electrek reports that Ferrari’s stock fell sharply in the days after the launch and then recovered.
A note on range: WLTP is the European test cycle and tends to look more generous than EPA numbers. InsideEVs puts the Luce at around 280 miles, which trails many Teslas, Lucids, Rivians, BMWs and Hyundais.
How does it compare with rivals?
The awkward comparison is the Lucid Air Sapphire, which makes more than 1,200 hp and costs around $250,000. Two Sapphires would cost less than one Luce. It is faster and cheaper, but it is not a Ferrari, and that is the whole point for buyers at this level.
Elsewhere in the segment, Maserati canceled its electric MC20 Folgore amid similar doubts about demand for electric supercars. Bentley is preparing a midsize electric SUV that InsideEVs expects to cost significantly less.
Is there real demand?
So far, yes. Ferrari sold out its 2026 allocation, just under 500 units, in less than two months, with China accounting for much of the demand. The first production chassis sold for $40 million at an August charity auction for the Ferrari Foundation.
Electrek points out that some of those orders may come from loyal customers trying to secure access to future limited-run V12 cars, not from fans of the Luce itself. That is why it sees 2027 and 2028 as the real test, once early collectors have their cars and the Luce has to sell on its own merits.
Should you wait for one?
If you are shopping for a normal electric car, the Luce changes nothing about your decision. Our guide on whether an electric car is worth it is a better place to start, and the BMW iX3 M60 xDrive shows what 603 hp and a 3.9-second sprint look like in a mainstream EV.
If you do have the budget, the practical checklist is short. Confirm your state’s sales tax, ask the dealer what the options will cost once Ferrari prices them, and plan for a wait that runs into mid-2027.
The Luce matters less for what it delivers than for what it tests: whether buyers at the top of the market will pay more than half a million dollars for a Ferrari with no combustion engine and none of the sound that built the brand.
