Netflix raised the price of every plan in Brazil on Thursday, October 15, 2026. The ad-supported Standard plan went from R$ 20.90 to R$ 25.90 a month, Standard rose from R$ 44.90 to R$ 51.90, and Premium climbed from R$ 59.90 to R$ 71.90, passing R$ 70 for the first time. Current subscribers pay the new prices as well. This is a Brazil-only change, so US plans are not affected by this announcement.
What are the new Netflix prices in Brazil?
| Plan | Old price | New price | Increase |
|---|---|---|---|
| Standard with ads | R$ 20.90 | R$ 25.90 | R$ 5.00 (23.92%) |
| Standard | R$ 44.90 | R$ 51.90 | R$ 7.00 (15.59%) |
| Premium | R$ 59.90 | R$ 71.90 | R$ 12.00 (20.03%) |
The ad-supported plan got the biggest percentage hike, while Premium got the biggest increase in reais. According to Canaltech, it is the first change to Netflix’s Brazilian prices since May 2024.
Over a year, Premium now adds up to R$ 862.80 in twelve monthly payments, R$ 144 more than before. Billing stays monthly, with no annual option.
How do the plans compare?
The ad-supported plan gives you Full HD (1080p), two screens at once and downloads on two devices. It includes ad breaks, and some titles are locked because of licensing. Live events and specials can carry ads on every plan.
Standard has the same resolution and device limit without ads. Premium allows four simultaneous screens, downloads on six devices, spatial audio and 4K with HDR on compatible titles and equipment. The Basic plan has been discontinued.
When do current members start paying more?
There is no single date. Per Showmetech, Netflix says in its help center that it emails members one month before the first adjusted charge, so the timing differs by account. You can check your payment history and the email address on file in your account. If you subscribe through a carrier or another partner, the notice comes from that partner, and extra member pricing may differ.
What about extra members?
Standard members can add one extra member who lives outside the household, and Premium members can add up to two. According to Showmetech, each extra member costs R$ 11.90 a month with ads or R$ 14.90 a month without ads, on top of the plan price.
Is it worth switching plans?
It depends on how you watch. If you watch alone or on two screens and do not mind ads, the ad-supported plan saves you R$ 26.00 a month compared with Standard, or R$ 312 over twelve months. Premium only pays off if you have a compatible 4K TV, more than two people watching at once, or you use spatial audio. If none of that applies, Standard is usually enough.
A common approach is to subscribe in seasons: sign up when there is a show you want, binge it, and cancel before the next release. With the top plan now above R$ 70, keeping several streaming services running at once costs more.
For readers in the US, the closest context is that Netflix raised prices across all its US plans in March 2026, according to Yahoo Finance and other reports: the ad-supported plan went from $7.99 to $8.99, Standard from $17.99 to $19.99 and Premium from $24.99 to $26.99.
For more on how digital services are changing, see how ChatGPT brought ads to its image generator and the AI music filter coming to Deezer.
